Mr. Robot - 360 Facebook VR

 

Tasked with creating an engaging VR experience from only print key art, I sold the team on expanding the original concept with esoteric backstory clips from each character. The result increased engagement & boosted overall viewer retention, sharing, & commenting.

Click here to view the original 360 VR campaign on Facebook,

Use Google Chrome or a mobile device for the full interactive experience.

(link available at USA Network's discretion).

 

If above link no longer works, please view an interactive copy of the 360 video here.

 

 

 

Tasks: Extended pitched concept,

all animation, compositing,

editing, sound design.

Agency: VaynerMedia

VR interaction demo

example walk-through  :  see above links for interactive versions

Notable comments

from the official Facebook campaign