Epic Mickey 2


Challenge:  Create an interactive & compelling rich media ad unit that showcased a new

in-game character & his abilities, while pulling from the previous game's ad campaign.

Design a full-page takeover unit that raises the bar & can deliver across

publisher networks at-scale.


Solution:  By incorporating trigonometry code to dictate behavior, I pushed beyond

the status quo of placing separate assets within a responsive layout.  At any time,

the angle of each character's weapon fire is determined from the browser's dimensions,

allowing it to fire into the center of the screen regardless of window ratio.

Animated in AS3 & GreenSock.

Examples of Character Interaction States

Wireframe explaining trigonometry

Ad Unit UI Screen Capture

ad campaign is no longer hosted live


Let's make beautiful things together!  K thx.


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