Challenge: Create an interactive & compelling ad unit that showcased a new
in-game character & his abilities, while pulling from the previous game's ad campaign.
Design a full-page takeover unit that raises the bar & can deliver across
publisher networks at-scale.
Solution: By incorporating trigonometry code to dictate asset behavior, we pushed beyond
the status quo of standard responsive layouts. At any time, the angle of each character's
weapon fire is determined from the browser's dimensions, allowing it to fire into the center
of the screen regardless of window ratio.
Animated in AS3 & GreenSock.
Examples of Character Interaction States
Wireframe explaining trigonometry calculations.
Ad Unit UI Screen Capture
ad campaign is no longer hosted live